52 Weeks

South African Rock Blog

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Reviewing a South African band every week for 52 weeks. Let's see if we get the rock or the rock gets us...

So I had the good fortune to receive an email from Sam Alberts of the Love Jones management team inviting me to the launch of their new music video at Stones in Centurion.

So I went. And had a great time.

Snip:

The video for “Limozeen” was shot by international director and producer Michael Matthews using 35mm film, a rarity in the South African music-video industry, and is regarded as one of the most expensive music videos filmed in South Africa this year. The song features a guest-vocal by multi-platinum selling urban artist Mzambya who also star in the video.

You can certainly see the huge amount of money, effort and skill that was put into the video - it’s a well polished work, unlike your average MK89 music vid which seems to be filmed using a cellphone camera and edited with Windows 95. The only downfall for me was that the Limozeen video didn’t really say anything - maybe I missed it, but it seems there was no real storyboard drawn up to give the characters some substance. Oh well, I’ll have to see it again to make further judgment.

As always, here’s a sampling of the snaps on flickr.

DSC_6684DSC_6685

DSC_6693Faster than the Eye

 

2 Responses to “Love Jones "Limozeen" Music Video Launch”

  1. We got lekker vrot that evening, breakdancin’ an’ shit. Thanks for organising the comp and the thatty drinks, and the hangover. I smelled like Lindsay Lohan the next day.

    griffin

  2. Some really nice snaps, did they say how expensive the video was?

    Sarah

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